Modernizing
Traffic Management
FENYX is a universal, intuitive digital interface designed to replace legacy manual tasks and streamline operations across Traffic Management Centers and field operators.
Client
Fortran Traffic Systems
Year
2022 - 2024
Role
PRODUCT DESIGNer
Deliverables
Hi-Fi Design Prototypes
UI Components
User Onboarding Guide
The entire design process was backed by key stakeholders from TMC Durham Region and TMC Waterloo Region. Designing for both central operators and field technicians meant balancing complex feature depth with extreme ease of use. creating an intuitive interface tailored to different environments, hardware constraints, and levels of tech-savviness.
PROBLEM
Across many municipalities, field operators are forced to manage high-stakes traffic events using outdated, legacy terminals and manual paper logs. This friction causes severe cognitive strain, introduces data entry errors, and slows down emergency response times. FENYX was built to bridge this gap—delivering an affordable, modern, and intuitive digital interface that simplifies operations on the ground.
Legacy Friction:
Field operators in smaller municipalities rely on clunky legacy terminals and paper logs, forcing slow manual data entry under high-stress conditions.
Physical & Cognitive Fatigue:
Poorly designed interfaces require excessive screen-switching and cause visual strain, increasing the risk of operator error during critical traffic events.
The Equity Gap:
Smaller and underserved communities are left behind by expensive, overly complex enterprise software, leaving field teams stuck with ineffective, outdated setups.
The 3 Pillars of the Solution
FENYX bridges the gap in modern traffic management by replacing disparate, brand-locked hardware setups with a single, device-agnostic interface. Designed to work over wired or Wi-Fi connections, FENYX brings intuitive digital control to field operators in municipalities of any budget size.
Vendor-Agnostic Interface (Universal Compatibility):
Eliminated the need for operators to learn multiple proprietary software systems by designing a single, unified UI that controls any traffic controller brand.
Dynamic Connectivity (Wired & Wi-Fi):
Built a responsive feedback system that gives operators real-time status visibility and continuous control, whether connected right at the cabinet or remotely via local Wi-Fi.
Frictionless Accessibility:
Designed a lightweight, highly intuitive digital experience tailored for smaller municipalities—reducing training time from weeks to minutes without requiring costly hardware overhauls.
Discovering the Undiscovered
Validated wireframes paved the way for FENYX’s visual design—a hybrid dark and light interface crafted for maximum readability in both field and control room settings.
FINAL CALL
Ultimately, our team succeeded in creating a unified and intuitive solution for controller configuration and management. The FENYX app achieved exceptional results, redefining user expectations while maintaining simplicity and usability across various controllers.
Winning moments
Overall Task Success Rate: 92%: Users successfully completed assigned tasks with minimal guidance.
Average Task Completion Time: 3.2 minutes per task: Tasks were completed efficiently, showcasing the app's ease of use.
Unanimously Positive User Feedback: Some users were so impressed that they doubted a single interface could work seamlessly for all controllers.
Innovative Controller Management: The app introduced a fresh and unique way to configure and manage controllers, setting a new standard in the industry.
UX Psychology Principles: Designed with familiar yet dynamic patterns combining slight complexity to engage users with a friendly, intuitive interface leveraging learned behaviours while encouraging exploration.
LESSONS
Adapting to Diverse Needs: Addressing a wide spectrum of user requirements reinforced the importance of balancing simplicity with advanced functionality.
Stakeholder Collaboration: Managing diverse expectations from engineering, design, and end-users required continuous alignment but drove better results.
Iterate to Innovate: Embracing iterations and user feedback was critical in refining the design to achieve success across multiple use cases.
Unified Experience Matters: A single interface for multiple controllers requires innovative thinking but ultimately creates a superior user experience.
Discovery & Alignment
I kicked off the discovery phase alongside the Director of Product and senior leadership to align on business objectives, target outcomes, and technical parameters.
While leadership brought a clear vision of what they wanted to build, real-world product development is rarely linear. I adapted our design process to balance executive goals with technical feasibility and real user friction—ensuring we stayed agile without losing sight of the core user problem.
Framing Scope and
Reducing Risk Early
Balancing core operator needs, business goals, and backend feasibility before buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
The Discovery Sprint
To ensure high impact without scope creep, I led a focused discovery sprint to define our Minimum Viable Product (MVP). The goal was to establish clear alignment across product leadership, engineering, and field operations before committing to full buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
Modernizing
Traffic Management
FENYX is a universal, intuitive digital interface designed to replace legacy manual tasks and streamline operations across Traffic Management Centers and field operators.
Client
Fortran Traffic Systems
Year
2022 - 2024
Role
PRODUCT DESIGNer
Deliverables
Hi-Fi Design Prototypes
UI Components
User Onboarding Guide
The entire design process was backed by key stakeholders from TMC Durham Region and TMC Waterloo Region. Designing for both central operators and field technicians meant balancing complex feature depth with extreme ease of use. creating an intuitive interface tailored to different environments, hardware constraints, and levels of tech-savviness.
PROBLEM
Across many municipalities, field operators are forced to manage high-stakes traffic events using outdated, legacy terminals and manual paper logs. This friction causes severe cognitive strain, introduces data entry errors, and slows down emergency response times. FENYX was built to bridge this gap—delivering an affordable, modern, and intuitive digital interface that simplifies operations on the ground.
Legacy Friction:
Field operators in smaller municipalities rely on clunky legacy terminals and paper logs, forcing slow manual data entry under high-stress conditions.
Physical & Cognitive Fatigue:
Poorly designed interfaces require excessive screen-switching and cause visual strain, increasing the risk of operator error during critical traffic events.
The Equity Gap:
Smaller and underserved communities are left behind by expensive, overly complex enterprise software, leaving field teams stuck with ineffective, outdated setups.
The 3 Pillars of the Solution
FENYX bridges the gap in modern traffic management by replacing disparate, brand-locked hardware setups with a single, device-agnostic interface. Designed to work over wired or Wi-Fi connections, FENYX brings intuitive digital control to field operators in municipalities of any budget size.
Vendor-Agnostic Interface (Universal Compatibility):
Eliminated the need for operators to learn multiple proprietary software systems by designing a single, unified UI that controls any traffic controller brand.
Dynamic Connectivity (Wired & Wi-Fi):
Built a responsive feedback system that gives operators real-time status visibility and continuous control, whether connected right at the cabinet or remotely via local Wi-Fi.
Frictionless Accessibility:
Designed a lightweight, highly intuitive digital experience tailored for smaller municipalities—reducing training time from weeks to minutes without requiring costly hardware overhauls.
Discovering the Undiscovered
Validated wireframes paved the way for FENYX’s visual design—a hybrid dark and light interface crafted for maximum readability in both field and control room settings.
FINAL CALL
Ultimately, our team succeeded in creating a unified and intuitive solution for controller configuration and management. The FENYX app achieved exceptional results, redefining user expectations while maintaining simplicity and usability across various controllers.
Winning moments
Overall Task Success Rate: 92%: Users successfully completed assigned tasks with minimal guidance.
Average Task Completion Time: 3.2 minutes per task: Tasks were completed efficiently, showcasing the app's ease of use.
Unanimously Positive User Feedback: Some users were so impressed that they doubted a single interface could work seamlessly for all controllers.
Innovative Controller Management: The app introduced a fresh and unique way to configure and manage controllers, setting a new standard in the industry.
UX Psychology Principles: Designed with familiar yet dynamic patterns combining slight complexity to engage users with a friendly, intuitive interface leveraging learned behaviours while encouraging exploration.
LESSONS
Adapting to Diverse Needs: Addressing a wide spectrum of user requirements reinforced the importance of balancing simplicity with advanced functionality.
Stakeholder Collaboration: Managing diverse expectations from engineering, design, and end-users required continuous alignment but drove better results.
Iterate to Innovate: Embracing iterations and user feedback was critical in refining the design to achieve success across multiple use cases.
Unified Experience Matters: A single interface for multiple controllers requires innovative thinking but ultimately creates a superior user experience.
Discovery & Alignment
I kicked off the discovery phase alongside the Director of Product and senior leadership to align on business objectives, target outcomes, and technical parameters.
While leadership brought a clear vision of what they wanted to build, real-world product development is rarely linear. I adapted our design process to balance executive goals with technical feasibility and real user friction—ensuring we stayed agile without losing sight of the core user problem.
Framing Scope and
Reducing Risk Early
Balancing core operator needs, business goals, and backend feasibility before buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
The Discovery Sprint
To ensure high impact without scope creep, I led a focused discovery sprint to define our Minimum Viable Product (MVP). The goal was to establish clear alignment across product leadership, engineering, and field operations before committing to full buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
Modernizing
Traffic Management
FENYX is a universal, intuitive digital interface designed to replace legacy manual tasks and streamline operations across Traffic Management Centers and field operators.
Client
Fortran Traffic Systems
Year
2022 - 2024
Role
PRODUCT DESIGNer
Deliverables
Hi-Fi Design Prototypes
UI Components
User Onboarding Guide
The entire design process was backed by key stakeholders from TMC Durham Region and TMC Waterloo Region. Designing for both central operators and field technicians meant balancing complex feature depth with extreme ease of use. creating an intuitive interface tailored to different environments, hardware constraints, and levels of tech-savviness.
PROBLEM
Across many municipalities, field operators are forced to manage high-stakes traffic events using outdated, legacy terminals and manual paper logs. This friction causes severe cognitive strain, introduces data entry errors, and slows down emergency response times. FENYX was built to bridge this gap—delivering an affordable, modern, and intuitive digital interface that simplifies operations on the ground.
Legacy Friction:
Field operators in smaller municipalities rely on clunky legacy terminals and paper logs, forcing slow manual data entry under high-stress conditions.
Physical & Cognitive Fatigue:
Poorly designed interfaces require excessive screen-switching and cause visual strain, increasing the risk of operator error during critical traffic events.
The Equity Gap:
Smaller and underserved communities are left behind by expensive, overly complex enterprise software, leaving field teams stuck with ineffective, outdated setups.
The 3 Pillars of the Solution
FENYX bridges the gap in modern traffic management by replacing disparate, brand-locked hardware setups with a single, device-agnostic interface. Designed to work over wired or Wi-Fi connections, FENYX brings intuitive digital control to field operators in municipalities of any budget size.
Vendor-Agnostic Interface (Universal Compatibility):
Eliminated the need for operators to learn multiple proprietary software systems by designing a single, unified UI that controls any traffic controller brand.
Dynamic Connectivity (Wired & Wi-Fi):
Built a responsive feedback system that gives operators real-time status visibility and continuous control, whether connected right at the cabinet or remotely via local Wi-Fi.
Frictionless Accessibility:
Designed a lightweight, highly intuitive digital experience tailored for smaller municipalities—reducing training time from weeks to minutes without requiring costly hardware overhauls.
Discovering the Undiscovered
Validated wireframes paved the way for FENYX’s visual design—a hybrid dark and light interface crafted for maximum readability in both field and control room settings.
FINAL CALL
Ultimately, our team succeeded in creating a unified and intuitive solution for controller configuration and management. The FENYX app achieved exceptional results, redefining user expectations while maintaining simplicity and usability across various controllers.
Winning moments
Overall Task Success Rate: 92%: Users successfully completed assigned tasks with minimal guidance.
Average Task Completion Time: 3.2 minutes per task: Tasks were completed efficiently, showcasing the app's ease of use.
Unanimously Positive User Feedback: Some users were so impressed that they doubted a single interface could work seamlessly for all controllers.
Innovative Controller Management: The app introduced a fresh and unique way to configure and manage controllers, setting a new standard in the industry.
UX Psychology Principles: Designed with familiar yet dynamic patterns combining slight complexity to engage users with a friendly, intuitive interface leveraging learned behaviours while encouraging exploration.
LESSONS
Adapting to Diverse Needs: Addressing a wide spectrum of user requirements reinforced the importance of balancing simplicity with advanced functionality.
Stakeholder Collaboration: Managing diverse expectations from engineering, design, and end-users required continuous alignment but drove better results.
Iterate to Innovate: Embracing iterations and user feedback was critical in refining the design to achieve success across multiple use cases.
Unified Experience Matters: A single interface for multiple controllers requires innovative thinking but ultimately creates a superior user experience.
Discovery & Alignment
I kicked off the discovery phase alongside the Director of Product and senior leadership to align on business objectives, target outcomes, and technical parameters.
While leadership brought a clear vision of what they wanted to build, real-world product development is rarely linear. I adapted our design process to balance executive goals with technical feasibility and real user friction—ensuring we stayed agile without losing sight of the core user problem.
Framing Scope and
Reducing Risk Early
Balancing core operator needs, business goals, and backend feasibility before buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
The Discovery Sprint
To ensure high impact without scope creep, I led a focused discovery sprint to define our Minimum Viable Product (MVP). The goal was to establish clear alignment across product leadership, engineering, and field operations before committing to full buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
Modernizing
Traffic Management
FENYX is a universal, intuitive digital interface designed to replace legacy manual tasks and streamline operations across Traffic Management Centers and field operators.
Client
Fortran Traffic Systems
Year
2022 - 2024
Role
PRODUCT DESIGNer
Deliverables
Hi-Fi Design Prototypes
UI Components
User Onboarding Guide
The entire design process was backed by key stakeholders from TMC Durham Region and TMC Waterloo Region. Designing for both central operators and field technicians meant balancing complex feature depth with extreme ease of use. creating an intuitive interface tailored to different environments, hardware constraints, and levels of tech-savviness.
PROBLEM
Across many municipalities, field operators are forced to manage high-stakes traffic events using outdated, legacy terminals and manual paper logs. This friction causes severe cognitive strain, introduces data entry errors, and slows down emergency response times. FENYX was built to bridge this gap—delivering an affordable, modern, and intuitive digital interface that simplifies operations on the ground.
Legacy Friction:
Field operators in smaller municipalities rely on clunky legacy terminals and paper logs, forcing slow manual data entry under high-stress conditions.
Physical & Cognitive Fatigue:
Poorly designed interfaces require excessive screen-switching and cause visual strain, increasing the risk of operator error during critical traffic events.
The Equity Gap:
Smaller and underserved communities are left behind by expensive, overly complex enterprise software, leaving field teams stuck with ineffective, outdated setups.
The 3 Pillars of the Solution
FENYX bridges the gap in modern traffic management by replacing disparate, brand-locked hardware setups with a single, device-agnostic interface. Designed to work over wired or Wi-Fi connections, FENYX brings intuitive digital control to field operators in municipalities of any budget size.
Vendor-Agnostic Interface (Universal Compatibility):
Eliminated the need for operators to learn multiple proprietary software systems by designing a single, unified UI that controls any traffic controller brand.
Dynamic Connectivity (Wired & Wi-Fi):
Built a responsive feedback system that gives operators real-time status visibility and continuous control, whether connected right at the cabinet or remotely via local Wi-Fi.
Frictionless Accessibility:
Designed a lightweight, highly intuitive digital experience tailored for smaller municipalities—reducing training time from weeks to minutes without requiring costly hardware overhauls.
Discovering the Undiscovered
Validated wireframes paved the way for FENYX’s visual design—a hybrid dark and light interface crafted for maximum readability in both field and control room settings.
FINAL CALL
Ultimately, our team succeeded in creating a unified and intuitive solution for controller configuration and management. The FENYX app achieved exceptional results, redefining user expectations while maintaining simplicity and usability across various controllers.
Winning moments
Overall Task Success Rate: 92%: Users successfully completed assigned tasks with minimal guidance.
Average Task Completion Time: 3.2 minutes per task: Tasks were completed efficiently, showcasing the app's ease of use.
Unanimously Positive User Feedback: Some users were so impressed that they doubted a single interface could work seamlessly for all controllers.
Innovative Controller Management: The app introduced a fresh and unique way to configure and manage controllers, setting a new standard in the industry.
UX Psychology Principles: Designed with familiar yet dynamic patterns combining slight complexity to engage users with a friendly, intuitive interface leveraging learned behaviours while encouraging exploration.
LESSONS
Adapting to Diverse Needs: Addressing a wide spectrum of user requirements reinforced the importance of balancing simplicity with advanced functionality.
Stakeholder Collaboration: Managing diverse expectations from engineering, design, and end-users required continuous alignment but drove better results.
Iterate to Innovate: Embracing iterations and user feedback was critical in refining the design to achieve success across multiple use cases.
Unified Experience Matters: A single interface for multiple controllers requires innovative thinking but ultimately creates a superior user experience.
Discovery & Alignment
I kicked off the discovery phase alongside the Director of Product and senior leadership to align on business objectives, target outcomes, and technical parameters.
While leadership brought a clear vision of what they wanted to build, real-world product development is rarely linear. I adapted our design process to balance executive goals with technical feasibility and real user friction—ensuring we stayed agile without losing sight of the core user problem.
Framing Scope and
Reducing Risk Early
Balancing core operator needs, business goals, and backend feasibility before buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
The Discovery Sprint
To ensure high impact without scope creep, I led a focused discovery sprint to define our Minimum Viable Product (MVP). The goal was to establish clear alignment across product leadership, engineering, and field operations before committing to full buildout.
Mapping core workflows
We pinpointed two non negotiable operational priorities, simplifying complex configurations and streamlining controller profile management including real time, high volume data transfer.
Establishing Engineering Feasibility
I worked directly with development leads from day one to audit legacy constraints, ensuring our proposed UI patterns aligned with backend system capabilities.
Validating with Field Operators
Tested early concepts with traffic analysts and field technicians to validate task speed, clarity, and real world usability.
